Loyalty Program
- Client: Metsä Tissue
- Project: Lambi Rewards
Metsä Tissue asked us to create a continuous loyalty program to identify and retain their most loyal customers. The program is growing rapidly and currently Deuspak operates it in 10 European countries. Consumers collect unique codes found inside the wrapping of Lambi's products.
Collect-and-Get
- Client: Nestlé
- Project: Nestlé Bona
Nestlé asked us to create a collect-and-get campaign, where consumers could register their purchases online, instead of mailing in the proof of purchase. The campaign attracted Bona's loyal consumers to collect codes for a digital photo album, which they could redeem online.
Online promotion
- Client: Lexmark
- Project: Lexmark - Win a surf trip to Biarritz
Lexmark wanted to create awareness about their wireless printers among online consumers. We created a promotion where consumers could enter to win a trip to France. To create even more excitement, we added an instant-win component to the promotion. Consumers had the chance to win a digital camera every time they entered the website.
Interactive sampling
- Client: Nestlé
- Project: Nestlé Fitness
Nestlé asked us to develop a system for collecting feedback from consumers who tasted their newly introduced Muesli product. Consumers received an online code when they tasted the new product in the store. The code was a lottery ticket, which motivated them to answer a survey online.
